Page Views: 282 Date Added: 07/21/2006 Last Updated: 07/21/2006 Description: As a Communications Planner in the Creative team, you must be the voice of the consumer, and be pivotal in bringing an understanding of the consumers attitudes and behaviour to the wider team, ensuring it is reflected in every stage of the communication process (and the development of the business as a whole). You will be expected to understand the strategic role and effectiveness of different messages and media, by target and category, knowing when and how it is relevant to use them against the brands' objectives. Key Responsibilities ? Devise communication strategies that lead to creative solutions that are both outstanding and measurably effective. ? Align the company's aims with what customers actually want. Give the Creative and Marketing teams a relevant focus and strategic direction, across the brand portfolio. You will be key to liaising with the Marketing/Media functions in Gibraltar ? Data analysis - ensure all data relevant to brand communication decisions is properly analysed, complemented with new research where appropriate, then bought to bear on shaping the creative strategy and evaluation of communications. Derive insights from knowledge that can help transform the business. ? Help to demonstrate how communications have performed - ROI is the key to this business. You will be expected to be a soothsayer, generating knowledge about future trends, anticipating marketplace changes and sharing them with the team so we can collectively grow our brands. You will also be expected to be a social anthropologist and original thinker, prepared to play "bad cop" for the greater good of the brands. Experience and Qualifications Required: ? Degree minimum 2:1 ? At least 6 years in a well known creative agency (preferably more than one) working on internationally recognized brands ? At least two years of these working in the digital arena Additional preferred experience: ? Highly flexible in work schedule and desire to "go beyond the call" to reach extraordinary standards ? Knowledge of the gaming industry ideal Remuneration Competitive according to experience + benefits and discretionary performance linked bonus. E-mail: Reply to Ad Click for Additional photos

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